Near to its 3rd birthday, Google+ has over 1.7 billion accounts and 540 million monthly active users. Thanks to businesses & marketers realizing the benefits of Google’s very own social media platform, the number has been steadily growing. But still, there are many business owners & organizations that haven’t made Google+ part of their social media marketing strategy.
To help such web users make the most of Google+, we bring the beginner’s guide of Google Plus marketing & business promotion. After reading this post, you will be able to change your dormant Google+ account into a business & lead generation online resource.
Before moving ahead, let’s get list some G+ basics for people just getting started with Google+
Google+ for Business – A Beginner’s Guide
Some basic Google+ facts;
- Great image sharing
- Bigger male audience
- Good presence of B2C and B2B brands
- Most popular in the United States
- Growing at a fast pace
Why use Google+?
If the fact that Google+ is the second biggest social media network is not enough, here are some more reasons why your business needs to be on Google Plus;
Fastest growing – Google Plus is the fastest growing social media network that is quickly building a strong user base of people who share meaningful content. This puts Google+ in better position for businesses & brands.
Marketing & SEO benefits – With right Goggle Plus SEO strategy, you can improve business leads and brand engagement drastically. There is no limit to marketing & SEO benefits once you build the right connections on Google Plus.
Right target audience – Google+ will look pretty impressive once you look at its user related statistics. Google+ has a diverse tech savvy audience from all age groups that loves to share and interact on social media.
Above are some reasons why should a business use Google Plus for marketing and promotion. Now we present the benefits of using Google+ for business.
Benefits of Google+ for Business
Google+ is increasingly being used by small businesses as well as big brands to connect with customers and build search authority. Below are some benefits that only Google+ can promise;
Authorship advantages – Marketers and bloggers have benefited greatly from Google Authorship. The feature links you directly with your content. Publishers and business owners can easily set up Authorship through Google Plus.
Connection building – Connect with influencers of your industry by adding them in your circles. Regular interaction will strengthen your connection and generate future business benefits. This will build your following as well.
Personalized sharing – With Circles, Google has given people the power to interact selectively. With Google Plus, marketers and business owners can plan campaigns with unique characteristics of different Circles. Learn more about Circles.
Search advantages – As mentioned above, a well optimized Google Plus business profile attains rank on Google and directs relevant traffic to website. Make Google Plus part of your business marketing strategy to speed ahead of competitors on Google results.
Now that we have listed benefits & advantages of Google Plus, let’s learn how to use Google Plus for business marketing;
How to use Google Plus for marketing?
Create a perfect Google Plus profile – The very first step of marketing your business on Google Plus is to create a profile that impresses. Take care of following points for best Google Plus profile;
- Pay special attention to About section. Add industry relevant keywords in Introduction and Tagline.
- Make sure you add all the important contact details including phone number and email.
- Choose a profile image and banner image that is relevant to your business
- Add all the business links and use Authorship to link your published works as well
Create business page –Google Plus also helps small business owners in taking their business online by giving the option of creating a business page. Search whether your business is already on Google Plus. If it is, you can claim it. If it is not, you can add your business by filling business details. Get started at https://plus.google.com/pages/create
Communities –Google Plus gives great opportunities to connect with people through Communities. Business owners can join Communities relevant to their industry, interact with other members, and share their insights. Create your own communities to bring people together and build authority.
Segment with circles – Create dedicated circles to categorize influencers, fans, and industry professionals. Don’t add everybody in one circle if you plan to market through Google Plus. Segmentation will open avenues of post curation on the basis of audience traits. Do this from the very beginning.
Content sharing – Sharing informative and engaging content is important to make fans look forward to your posts. Share links of other people, create your own posts, and share relevant images. You can also update your Google Plus banner picture on festive occasions.
Post optimization – Improve visibility of your Google Plus posts by using hashtags and keywords. This will give you exposure over search engines and bring added traffic to your informative updates. However, don’t litter your posts with #hashtags.
Interact – The power of social media lies in interaction and sharing. Make the most of your Google Plus profile by being active and interacting with people. Create posts to learn what your audience is interested in. You can also plan Hangouts to communicate directly with fans and followers.
Other Google Plus features worth exploring for business growth & search advantages;
- Google+ Ripples
- Google+ Reviews
- Google Hangouts
From marketing and SEO point of view, Google+ is the dark horse to bet on. Facebook may have the user base of over 1 billion but Google Plus has the search advantage in the long run.
That said, bringing out the best of Google Plus requires online marketing and social media expertise. In addition to that, you also need:
- Time to interact with followers
- Marketing insights to plan posts
- Technical knowhow to take care of search optimization related updates
If have the time and expertise, then, you can create Google Plus marketing plan on your own and implement it as well. However, if you don’t, you can get in touch with online marketing & SEO specialists that can setup an optimized Google Plus business profile and manage it for better social engagement & lead generation.