To make SEO work you need not have a big budget plan or an astonishing Google theory to apply. All companies almost use same methods & techniques but they do it differently. This difference in approach is all what makes SEO work and fail.
Are you getting low or useless traffic even after hiring the best SEO Company?
It could be mishmash of SEO practices that’s probably leading to poor traffic and no improvement in online presence. Before we tell you more, tell us:
- Are you getting enough unique visitors every month?
- Do your visitors generate sales leads for you?
- Are you able to convert those visitors?
It’s certain that your SEO plan lacks strategic implementation if your website is missing any of these 3 benefits. Having worked on many SEO projects, we have studied several such cases of irrelevant or low traffic and found following reasons why sometimes SEO does not give expected results:
Usually companies concentrate on 3-4 pages and ignore complete website while optimizing for search engines. This makes you an underachiever, limits potential traffic and thereby hurdles growth prospects. See, it’s as simple as that if you are getting 20 visitors a day (after optimizing just four pages of a website); you have the opportunity to make it 40 by optimizing rest of the 4 pages too. Why to close eyes to other pages of your website and miss the traffic that they can derive.
It is one of the most common errors and not even SEO agencies ever try to put this point forward, which keeps this tradition on eventually.
Focusing just on Search Traffic
SEO in 2014 is not just about bringing a website on the top of SERPs or wanting all relevant search queries to find your way. It rather focuses on optimizing website in a way that brings all four types of traffic- search, referrals, direct & social. But there is a conventional approach to focus on search traffic only, which restricts SEO and generates half of the complete traffic. As India’s trusted SEO agency, we recommend focusing on overall web presence so that you don’t miss any of the possible traffic. Pay equal attention to all 4 spheres and strategize your SEO activities to get visitors from all directions.
Wrong Internal/External linking
Linking strategy matters a lot in SEO. Your external as well as internal links have great impact on your PageRank & search engine rankings but most of the SEO mistakes tend to occur in this area only. The internal links you add on a website must be useful for users. Websites are seen using hundreds of link on page, which hampers content value and add nothing to user experience. Other things include linking to irrelevant pages, adding broken links, as this is strictly prohibited by Google.
Similarly while linking to external sites; people avoid checking the domain authority & relevance. Link optimization does not mean adding any-which link because Google only supports your links when they are making sense to user and adding value to its search system.
Pointless Content Sharing
You are wasting your time if the content you produce does not serve interests of online users. Offering what people search and what they want to know shall be your topmost goal. Planning content without keyword research is like sailing a ship without a map- it takes you nowhere. It neither helps you attract traffic nor improves your position in SERPs.
Images lose keyword benefits if not optimized for search engine. The text in images does not get crawled by Google so using alt-tag is the way to make them SEO friendly. Image file name, file size & alt description- all three things matter enough for image optimization.
Robotic Social Media Marketing
Sharing updates like all other do is the biggest mistakes of SEO & companies seem to repeat it. Social media complements SEO but only if you can deliver value to your social fans/networks/followers. Machine like approach does not work as sharing on networks is more of a connection building. It offers you lead, brings traffic & improves overall brand image that ultimately helps a website in search engine too. You cannot afford to miss powerful content strategy if sharable content is your goal.
Every company applies more or less similar SEO methods but still show different results. All that differs is how you identify your weaknesses and turn them into strength by focusing on the growth prospects.
That’s how FATbit handles its SEO projects. We run an SEO check before planning strategies to attract traffic to a website. It increases possibilities of meeting expected results and makes our process more defined.
If you need any consultation from our SEO experts, then begin a discussion or else you may leave your comments below to share your views.