The whole social media seems to be flooded with #IceBucketChallenge videos after few famous names joined this compassionate wave. The challenge is basically a donation raising movement meant to pull together money for ALS patients. With its videos & mentions all over social media networks, it has turned bigger than expected.
What is ALS
Amyotrophic lateral sclerosis is a progressive neurodegenerative disease that results in muscle weakness & inability to control voluntary movements.
Different stories cite different points about what made this challenge big on social networks but Pete Frates’ ice bucket video is said to be the starting point. Pete Frates himself was diagnosed with ALS in 2012 and his video led this trend after few friends followed.
4,277,164 tweets (by 18 Aug, 2014)
2.4 million Challenge Videos Uploaded (by 19 Aug, 2014)
The challenge is to dump a bucket of ice water on one’s head & then give the same challenge to next three people. Those who take the challenge donate $10 & those who don’t want to take it, donate $100 and upload their videos within 24 hours giving the challenge to next person.
(The President of the United States, Barack Obama opted to donate $100 when Ethel Kennedy challenged him)
What’s behind viral IceBucketChallenge videos?
The whole act changed when well-known personalities like Oprah Winfrey, Robert Downey Jr, Bill Gates, Gwen Stefani, Michael Zuckerberg, Taylor Swift, Vin Diesel and Cristiano Ronaldo joined this contribution league. It’s one of the top trends on Twitter & Facebook since big names became the part of the challenge. Not just this, but the ALS foundation is reported to have raised $23 million by Tuesday, which is way higher than $1.9 million received last year (by July-Aug).
The influence of social media is vivid on this campaign but what saddens is the fact that the power of affluent celebrities is still absent. The social cause has sadly brought in more attention & less donations given the fact that the challenge has been taken by quite rich & famous folks. Only the Charlie Sheen’s challenge video shows $10,000 amount (instead of $10 or $100) donated for the cause.
What he says is worth mentioning here, “Oh, wait, that’s not ice. That’s $10,000 in cash, which I am donating to the ALS foundation. “Ice is going to melt, but this money is going to actually help people”
We hope this moves ahead better and Charlie’s message reaches more people who can contribute more to this cause. If you too want to be a part of it then go to http://alsa.org/ and make your contribution as well.
Tell us what you liked most about this challenge & how your friends accepted it? Share your thoughts in comments.